2025 was a defining year for Carpool and the customers and carriers who rely on us. We accelerated our growth trajectory by expanding customer and carrier partnerships while continuing to invest deeply in the Carpool platform, resulting in faster, more predictable vehicle delivery at scale.
Carpool delivered 149,000 vehicles in 2025, representing 114% year-over-year growth. Our customer base expanded 63%, driven by strong customer referrals and increased penetration across dealer, auction, and fleet verticals. At the same time, our carrier network grew 19%, improving coverage density and capacity reliability while providing carriers with steadier volume and improved digital tools. These gains were supported by investments in a multilingual operations team speaking 10 languages and the addition of Russian and Spanish translations in the Carpool app, improving coordination, throughput, and response times across regions.
Operational discipline remained central throughout the year. Through continued investment in automation, improved pricing accuracy, and strengthened load bundling, we reduced cost per car by 8% and improved delivery turnaround times by 6%. These efficiencies allowed us to scale volume while maintaining service quality and protecting customer assets amid rising theft and fraud risk across the industry.
Our team grew to 90 employees globally in 2025. We expanded our Atlanta headquarters to over 40 employees, opened a new office in the Republic of Georgia, and continued scaling teams in Ukraine and Serbia. This global operating footprint supports extended coverage, cost efficiency, and 24/7 execution without sacrificing control or quality.

2025 by the Numbers
Customers: ↑ 63%
Cars Shipped: 149K ↑ 114%
Carrier Network: 13.6K ↑ 19%
Days to Ship: 2.5 days ↓ 6%
ETA Accuracy: 90% ↑ 25%
Load Bundling: ↑ 52%
Cost per Car: ↓ 8%
Real-time Tracking Coverage: 95%
Carpool App Utilization: 97%
Digital BOL Adoption: 100%

Product
In 2025, we invested nearly $3M to expand and enhance the Carpool platform, with a focus on reducing manual work, improving shipment predictability, and increasing scalability across customer and carrier workflows. These investments centered on automated workflows, smarter load bundling, real-time tracking, accurate pricing calculations, proactive shipment alerts, and robust exception management.
As a result, we reached 95% real-time tracking coverage with 100% digital Bills of Lading (BOLs), reinforcing Carpool’s position as a fully digital logistics platform. To further reduce integration friction, we launched an open API for pricing and order ingestion, enabling partners to embed Carpool directly into existing systems.
We also continued embedding artificial intelligence across product and engineering efforts. These capabilities are improving bundling efficiency, market-based pricing accuracy, and predictive tracking, supporting performance consistency and scalabilityas volumes grow.
In 2026, we will introduce two innovations designed to further reduce friction and risk across the vehicle logistics workflow: a Carpool browser extension that delivers instant transport pricing and delivery insights directly from any VIN on any website, and a new security capability currently in development focused on standardizing and securing shipper-to-driver handoffs.
Security
Security and risk mitigation are embedded throughout the transportation lifecycle at Carpool, with a preventative approach focused on monitoring, verification, and rapid resolution. We continuously monitor carrier compliance, performance, and real-time shipment activity to reduce risk related to damage claims, arbitration, theft, and fraud.
All carriers undergo rigorous vetting, including verification of DOT compliance, active authority, safety ratings, and insurance coverage, supported by real-time compliance feeds. Ongoing monitoring ensures that only fully vetted, compliant carriers remain active on the platform.
Authentication & Access Control
- Mandatory SMS-based 2FA for customers and carriers
- Account takeover protection with real-time anomaly detection
- Device-level security for internal users via MDM and endpoint protection
- Automatic lockout of high-risk or suspicious accounts
- Role-based access control (RBAC)
- Comprehensive audit logging for all critical actions
Together, these controls protect platform integrity and support trust at scale.
Market Conditions
In 2026, we will continue strengthening our value proposition by investing in automation, planning intelligence, and security:
At the same time, off-lease vehicle returns and improving interest rate conditions are expected to support continued demand for auto transport services. As broker consolidation accelerates, customers are increasingly seeking partners that offer operational stability, transparency, and seamless system integration – reinforcing the importance of predictable, technology-enabled logistics infrastructure.

2026: What’s Ahead
In 2026, we will continue strengthening our value proposition by investing in automation, planning intelligence, and security:
- Grow Reach: Expand nationwide buying and selling with reliable transport and instant VIN-level pricing via our browser extension.
- Increase Speed: Enhance bundling tools to improve delivery turnaround times and carrier utilization.
- Improve ETAs: Build on 90% ETA accuracy toward 95% through AI-driven tracking enhancements.
- Reduce Cost: Lower cost per car for customers and increase efficiency for carriers by expanding our managed transportation solution and improving bundling.
- Reduce Risk: Introduce a new security capability designed to strengthen controls and reduce fraud risk.
We are grateful to our customers, carriers, investors, and team for their trust and partnership, and we look forward to continuing to scale Carpool with discipline while delivering faster, safer, and more predictable logistics in the year ahead.
