After working in companies of every size – from startups to Fortune 500s – we’ve seen how company culture can become diluted. It starts as something real, then fades into a wall poster of vague values no one follows. Leaders undermine it. Employees ignore it. Trust breaks down.

We built Carpool to be different. Not just in how we move vehicles, but in how we operate – with values that actually shape how we show up every day. These aren’t slogans. They’re the principles we founded the company on. They keep us grounded as we grow, and they create real alignment between our team, our partners, and our customers.

Here’s what we believe in:

1. The customer is the center of the journey.

Everything we’ve built – and everything we continue to build – starts with the customer. Their needs, their pain points, their goals. When we see potential roadblocks ahead, we flag them early. When we make a promise, we keep it. No posturing. No waiting for miracles. Just consistent, transparent service that puts the customer first.

2. We don’t settle for how it’s always been done.

We like solving problems – especially the hard ones. We’re here to challenge outdated logistics systems, to rethink distribution, and to make the entire ecosystem more efficient and sustainable. That means building smarter technology, forging better partnerships, and reducing carbon waste wherever we can.

3. We raise expectations by acting fast and thinking forward.

Supply chains don’t sit still, and neither do we. We move quickly, communicate proactively, and always look for ways to get better – whether it’s streamlining a process or improving how we serve customers. We push ourselves, our partners, and our platform to a higher standard. No coasting. No complacency.

4. Trust is earned every day.

The logistics industry isn’t exactly known for transparency or follow-through. We’re working to change that. At Carpool, trust is built through consistency, accountability, and a commitment to doing what’s right – even when it’s hard. We want our customers and carriers to know they’re working with a team that won’t flinch when things get tough.

5. We focus on impact – not just activity.

We’re not in this for the optics. We’re here to deliver measurable value. That means solving real problems, not checking boxes. We provide dashboards that show the full picture – the wins and the misses – so our partners can hold us accountable. We believe in ongoing dialogue, shared goals, and long-term relationships built on mutual success.

We’re obsessed with improving vehicle distribution – not because it’s easy, but because it’s worth doing right. There’s real joy in solving tough problems with great people, and that energy fuels everything we do.

These five values guide how we operate, how we grow, and how we partner. They define who we are at Carpool – and why we’re building a logistics company people actually want to work with.

Learn more about Carpool Logistics at carpoollogistics.com.